Direct marketing strategies are : Acquisition , Conversion and Retention and Customer value growth
Promotions and different coupons, TV advertisements , videos on their websites are few of those strategies for acquisition of customers. These offers try to engage customers and entice them to make purchase. However this site does not integrate its social media as well as JEEP websites does.
Conversion is when customers make frequent purchase. I think Giving food menu , nutritional Information, healthy choices and many more information helps customers to think coming back for any other purchase.
Retention is important to create highest customer lifetime value. Customer service and purchase experience can contribute in retaining the customers. Mac-D website has a "Contact Us " Page (http://www.mcdonalds.com/us/en/contact_us.html) which welcomes customers for feedback and any kind of help customer is looking for.
Mac-D websites is not as enticing as other food chain websites such as subways. I don't like the color display of Mac-D. it looks dull and doesn't stimulate my purchase need/desire at all. The first impression is very important and Mac-D lags there. Its videos and food highlights are deepen under different tab. Customers don't have much time to explore much on any websites hence the main highlights should be flashing to grab customers attention and help them converting them in regular customers. Membership card is another way to convert and retain customers but Mac - D doesn't have anything like this.
I personally feel Mac-D websites has lot of opportunity to explore Direct marketing Strategies with its website.
Promotions and different coupons, TV advertisements , videos on their websites are few of those strategies for acquisition of customers. These offers try to engage customers and entice them to make purchase. However this site does not integrate its social media as well as JEEP websites does.
Conversion is when customers make frequent purchase. I think Giving food menu , nutritional Information, healthy choices and many more information helps customers to think coming back for any other purchase.
Retention is important to create highest customer lifetime value. Customer service and purchase experience can contribute in retaining the customers. Mac-D website has a "Contact Us " Page (http://www.mcdonalds.com/us/en/contact_us.html) which welcomes customers for feedback and any kind of help customer is looking for.
Mac-D websites is not as enticing as other food chain websites such as subways. I don't like the color display of Mac-D. it looks dull and doesn't stimulate my purchase need/desire at all. The first impression is very important and Mac-D lags there. Its videos and food highlights are deepen under different tab. Customers don't have much time to explore much on any websites hence the main highlights should be flashing to grab customers attention and help them converting them in regular customers. Membership card is another way to convert and retain customers but Mac - D doesn't have anything like this.
I personally feel Mac-D websites has lot of opportunity to explore Direct marketing Strategies with its website.
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