TIDE on Cookies and Adchoices

Tide has given a detailed information on how it use cookies and how it respect the privacy of customers and let them have easy access to all the links to opt out from it. Tide talked a lot on consumer privacy which is really appreciable and build the confidence in customers that Tide cares. Here are some observations from the site: 

Tide website has a link to Ad Choices which talks about ‘interest-based’ ads. Interest-based ads are advertisements one find more relevant to ones interests.

Tide rely on third parties to help them deliver interest-based ads who may collect information about users online activities, including on P&G and third-party sites, through
cookies, web beacons and other technologies.

We know what the cookies are. Web beacons and other technologies are the new things to learn about.

Web beacons are small bits of code that communicate with third parties and are embedded in web pages, our ads or in emails. We may use web beacons to deliver or communicate with cookies, to count users who have visited a web page, to understand usage patterns or other third party functionality. We also may include web beacons in e-mails to learn if messages have been opened, acted on, or forwarded.

Tide described the other technologies they may use to provide better service to customers:

1.      Web Session Variables. Information that is passed from one web URL to another as one browse.

2.      Browser plug-ins/add-ons. Additional web components that may need to be installed to enable certain web features on sites. One have the option not to install these components.

If one don’t want P&G to show interest-based ads or to share interest based behavioral data with third parties, one can opt out.