Now this is really getting into a serious business.... We talked WHY SHOULD A MARKETER BLOG and now HUBSPOT tell us the tip what should be written in a blog . Aint things going hand in hand ?
Here is the gist of the post
Step 1: Understand your audience.
have a clear understanding of your audience. What do they want to know about? What will resonate with them?
Step 2: Start with a topic and working title.
The topic can be pretty general, but it is essential to come up with a few topic ideas to get you started. After you choose one to run with, you need to create a working title guiding your post so you can start writing.
Step 3: Write an intro (and make it captivating).
First, grab the reader's attention. If you lose the reader in the first few paragraphs of the introduction, they will stop reading even though they haven't given your post a fair chance. Then, show the purpose of the post and explain how it will address a problem the reader may be having.
Step 4: Organize your content.
organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms -- sections, lists, tips, whatever's most appropriate. But it must be organized!
Step 6: Fix your formatting.
Visual Appearance, Meta Description, Tags should be properly placed
Step 7: Include a CTA at the end.
CTA ( call to action ) is not merely beneficial for marketers, it is beneficial for readers too and gives a lead to marketers. If readers enjoy reading your post , they will love to click so why to leave an opportunity there.
Step 8: Optimize for on-page SEO.
optimize your post for SEO.Don't worry about it. Google doesn't care about the length of your post.If there are opportunities to incorporate keywords, and it won't impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don't cram keywords, or shoot for some arbitrary keyword density -- Google's smarter than that!
(http://blog.hubspot.com/marketing/blog-seo-modern-marketer-optimize-your-posts-ht)
Step 9: Pick a catchy title.
Here is the gist of the post
Step 1: Understand your audience.
have a clear understanding of your audience. What do they want to know about? What will resonate with them?
Step 2: Start with a topic and working title.
The topic can be pretty general, but it is essential to come up with a few topic ideas to get you started. After you choose one to run with, you need to create a working title guiding your post so you can start writing.
Step 3: Write an intro (and make it captivating).
First, grab the reader's attention. If you lose the reader in the first few paragraphs of the introduction, they will stop reading even though they haven't given your post a fair chance. Then, show the purpose of the post and explain how it will address a problem the reader may be having.
Step 4: Organize your content.
organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms -- sections, lists, tips, whatever's most appropriate. But it must be organized!
Step 6: Fix your formatting.
Visual Appearance, Meta Description, Tags should be properly placed
Step 7: Include a CTA at the end.
CTA ( call to action ) is not merely beneficial for marketers, it is beneficial for readers too and gives a lead to marketers. If readers enjoy reading your post , they will love to click so why to leave an opportunity there.
Step 8: Optimize for on-page SEO.
optimize your post for SEO.Don't worry about it. Google doesn't care about the length of your post.If there are opportunities to incorporate keywords, and it won't impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don't cram keywords, or shoot for some arbitrary keyword density -- Google's smarter than that!
(http://blog.hubspot.com/marketing/blog-seo-modern-marketer-optimize-your-posts-ht)
Anchor Text
Anchor text is the word or words that link to another page -- either on your website or on another website. Carefully select which keywords you want to link to other pages, because search engines take that into consideration when ranking your page for certain keywords.
Local Search
More and more, social media is playing a bigger role in search engine optimization. When a piece of content is shared on social media, it's prioritized in the ranking results. Because of this, you'll want to encourage your readers to tweet out parts of your post.Optimize for Mobile
Having a website that is responsive or designed for mobile has become more and more important. 74% of users say they're also more likely to return to a site in the future if it's mobile-friendly.Step 9: Pick a catchy title.
- Start with your working title.
- As you start to edit your title, keep in mind that it's important to keep the title accurate and clear.
- Then, work on making your title sexy -- whether it's through strong language, alliteration, or another literary tactic.
- If you can, optimize for SEO by sneaking some keywords in there (only if it's natural, though!)
- Finally, see if you can shorten it up at all. No one likes a long, overwhelming title.
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