I read this article on HUBSPOT and could not resist sharing WHY SHOULD I REALLY BLOG ..... I think this should have been very first article to keep those motivated who really either don't care writing blog or are not interested in writing one. Even ending our week 8 with the reasons would also keep some of motivated to continue writing the BLOGS and honestly I really enjoy reading some of yours blogs and wish you will keep positing new stuff and sharing your experiences on it. Anyways let see what HUBSPOT says about the value marketer should be making out from blogging :
Of course, the overall ROI on blog will vary from business to business. But there are few fundamental benefits to corporate blogging that should not be overlooked:
Gain Visibility as a Thought Leader:Each thoughtful post on your blog is a public demonstration of your thought leadership, personal integrity, humor, and professional insights. You don’t have to refute one of Einstein’s theories to get respect. For example, a summary of recent trends in your industry, or a reaction to a recent news article can be extremely effective blog posts.
Engage Customers in a DialogueGive users option to comment on each article. Folks who comment on your blog may be sales leads, or they may just challenge or support your views. Either way, comments beget comments, and you will soon be at the center of an industry-relevant dialogue with customers and partners.
Every Blog Article is an SEO Opportunity
You can’t realistically optimize your site for every long tail search term, but you can certainly write blog posts targeting niche keyword phrases that are likely to draw highly qualified prospects. For example, blog a reaction to a speaker in your vertical at a local tech conference. You may not draw much natural search traffic, but there is a good chance your blog will rank well very soon for searches like “vertical + conference + speaker + city”, and those visitors may be highly interested in your reaction to the speech.
Blogs Are Link Bait:
Blog articles garner links because they are interesting, informative, and not overly corporate or sales-focused. The benefit to you is that more links means better search engine ranking and more site traffic, which translates into more sales leads.
In Google, Fresher Content = Better WebsiteGoogle will periodically crawl websites looking for new and updated content. In general, it is better to have Google crawl your site as often as possible. Sites that get crawled more often have more frequent updates and more authority. Blogging consistently ensures there will be fresh content on your site.
these last one are one of my favorites
What about these excuses :
1) I Don’t Have Time to Blog
blog is better than a newsletter or a white paper because readers can join the debate and be positioned to respond to other call to action you may place adjacent to or within posts. In addition, readers will be able to navigate your blog to read older articles that would otherwise be in a deleted newsletter or white paper. Best of all, each blog article you post will provide lasting benefit because it is a web page that can be optimized, indexed, and drawing natural search traffic for you ad infinitum.
2) What if My Customers Actually Find Out What I’m Thinking?
On this Internet word its next to impossible that customers wont get to know about you and if this is the case then why don't we try to control what our customers' perception by direct engagement with them. People love honest brands than all the time clean brands.Be confident that transparency is the best policy, and customers will reward your candor.
http://blog.hubspot.com/blog/tabid/6307/bid/1676/6-Reasons-Every-Small-Business-Should-Be-Blogging-Are-You-Missing-the-Boat.aspx
Of course, the overall ROI on blog will vary from business to business. But there are few fundamental benefits to corporate blogging that should not be overlooked:
Gain Visibility as a Thought Leader:Each thoughtful post on your blog is a public demonstration of your thought leadership, personal integrity, humor, and professional insights. You don’t have to refute one of Einstein’s theories to get respect. For example, a summary of recent trends in your industry, or a reaction to a recent news article can be extremely effective blog posts.
Engage Customers in a DialogueGive users option to comment on each article. Folks who comment on your blog may be sales leads, or they may just challenge or support your views. Either way, comments beget comments, and you will soon be at the center of an industry-relevant dialogue with customers and partners.
Every Blog Article is an SEO Opportunity
You can’t realistically optimize your site for every long tail search term, but you can certainly write blog posts targeting niche keyword phrases that are likely to draw highly qualified prospects. For example, blog a reaction to a speaker in your vertical at a local tech conference. You may not draw much natural search traffic, but there is a good chance your blog will rank well very soon for searches like “vertical + conference + speaker + city”, and those visitors may be highly interested in your reaction to the speech.
Blogs Are Link Bait:
Blog articles garner links because they are interesting, informative, and not overly corporate or sales-focused. The benefit to you is that more links means better search engine ranking and more site traffic, which translates into more sales leads.
In Google, Fresher Content = Better WebsiteGoogle will periodically crawl websites looking for new and updated content. In general, it is better to have Google crawl your site as often as possible. Sites that get crawled more often have more frequent updates and more authority. Blogging consistently ensures there will be fresh content on your site.
these last one are one of my favorites
What about these excuses :
1) I Don’t Have Time to Blog
blog is better than a newsletter or a white paper because readers can join the debate and be positioned to respond to other call to action you may place adjacent to or within posts. In addition, readers will be able to navigate your blog to read older articles that would otherwise be in a deleted newsletter or white paper. Best of all, each blog article you post will provide lasting benefit because it is a web page that can be optimized, indexed, and drawing natural search traffic for you ad infinitum.
2) What if My Customers Actually Find Out What I’m Thinking?
On this Internet word its next to impossible that customers wont get to know about you and if this is the case then why don't we try to control what our customers' perception by direct engagement with them. People love honest brands than all the time clean brands.Be confident that transparency is the best policy, and customers will reward your candor.
Reference
http://blog.hubspot.com/blog/tabid/6307/bid/1676/6-Reasons-Every-Small-Business-Should-Be-Blogging-Are-You-Missing-the-Boat.aspx
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