Privacy Statement

I opened the privacy statement of retailer Target earlier too but this time observed this with different perspective. There are few things which captivated my attention :

Target Privacy Policy Revisions
Last update: 08/13/2013

Aug 2013

Added Target ticket and web site analytic services opt out information, social media widget information, and a disclosure about sharing aggregate information with third parties. Updated the security methods description, the description of Target affiliates, Information from Other Sources, and the California resident opt out.

Mar 2013

Clarified when "information" referenced within the policy means "personal information". Updated description of Target and its affiliates. Updated Target Cookies and Third Party Cookies sections. Added disclosure regarding sharing of personal information with our bank partner, TD Bank USA N.A. Added information about Target Mobile Applications.

Aug 2012

Updated Third-Party cookies section and added information about collection of User Experience Information.

What is so special and good about this is Target is making an effort to let user trace the changes it is making in its policies on the other hand Spam mentioned on its Privacy Policy "It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users' personal information, we will notify you through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting our Website and this privacy policy to check for any changes."

I think Target has conveyed the message in more appropriate way and giving the track of changes gave convenience to customer.

Second uniquely standing out statement is provision of direct link to opt out from third party cookies which i have not seen in any other privacy statement

Third Party Cookies

To opt out of third-party cookies, visit the Network Advertising Initiative website and the Digital Advertising Alliance website

and the disclosure that caught my most attention is

In-Store Cameras

We use in-store cameras for security purposes and for operational purposes such as measuring traffic patterns and tracking in-stock levels.

I could not find any other privacy statement which has mentioned so detail and honest information on their websites. Apart Target , I have found other privacy statement quiet similar and concise. Target has given a very detailed information of their Privacy Policies which has its own advantages and disadvantages. Customer is many times is not interested in reading such a long Policies , however its easy readability can make customer go through it more likely.