Data speaks louder Having data at your side will help you make smart decisions, suggest fast changes when necessary, and find opportunities for different marketing channels and teams to work together. HUBSPOT states some of the key marketing metrics and reports should be analyzed if looking to advance your marketing game.
This chart helps you guide your progress by visualizing what you need to achieve on a day by day basis. As your month progresses, plot what you actually achieve each day to compare your results to your goal. http://blog.hubspot.com/blog/tabid/6307/bid/14222/The-One-Graph-Marketers-Should-Update-Daily-The-Leads-Waterfall.aspx
2) Traffic Waterfall The same concept as above can be used for traffic
3) Average Lead Close Rate It will help you monitor the quality of your leads at any given time. If it's high, you're attracting high-quality potential business. If that close rate drops, you might not be attracting the right people. Recommended on a monthly basis
4) Average Leads Per Business Day Month Over Month Growth
Lots of marketers track month over month growth, but fewer track lead per business day month over month growth. Well, not every month is the same length!For example, Achieving the same in February what you achieved in January, needs more efforts due to it being a shorter month.
5) Month-to-Date (MTD) Goal Per Channel
6) Close Rate Per Channel
Every marketer should understand what channels work best for their business from a customer acquisition standpoint.Maybe SEO is your best volume-producing lead generation over social media.Regardless of lead volume, it's possible that social is driving more customers for business! Perhaps the close rate of leads generated via social media is significantly higher than leads generated via SEO so much so that SEO's volume isn't enough to make up the difference. That high close rate is also a very strong indicator of the quality of those leads coming from that channel. Hence should do more on that channel! It's your sweet spot.
7) Paid vs. Organic Lead Percentage
keep a close watch on how much of your leads are coming from one bucket over the other. You might also set a goal to decrease paid channels as a lead source over time. Measure what percentage of your leads come from each bucket to get a sense for how your organic efforts are working for you, and if you are scaling to reduce your dependency on advertising.
How many customers are enrolling for the offer after coming to landing page, this should be tracked to know the effectiveness of content of each offer.
9) Landing Page New Contacts Rate
To differentiate your repeat form-fillers from your newcomers, new contacts rate is a great place to start! This metric is a wonderful tool to let you know the percentage of new people you're attracting to your business.
10) Call-to-Action Clickthrough Rate
By monitoring your call-to-action clickthrough rate, or the rate at which people visit a page and then click on the page's CTA, you'll be able to understand how valuable that offer is to incoming traffic.
11) Traffic-Driving Keywords
to evaluate if your content creation is impacting your business is by tracking how well relevant keywords related to your business are performing in search.
An MQL is a lead that is more likely to become a customer compared to other leads based on their activity before converting. As a marketing organization, if you only serve up the MQLs, then Sales spends less time searching for those MQLs in their typical process and more time selling to the golden nuggets you supply, thus closing more deals.
12) Total MQLs Per Month
How many of these MQLs are you generating month over month? This is a good metric to know if you're helping your leads get to the "marketing qualified" stage via nurturing and more sales-driven content.
13) MQLs Per Channel
It would also be great to know if a particular channel is a strong source of MQLs for your business.
14) Percent Leads That Are MQLs
Are more leads being nurtured into MQLs over time? By monitoring what percentage of your leads are MQLs over any given time, you'll be able to understand how well MQL generation is working compared to lead generation.
15) MQL Conversion Rate Per Offer
This metric is your tool to measure both MQL conversion and content effectiveness.
- Goal Setting and Progress Tracking
- Channel Effectiveness
- Content Effectiveness
- Marketing Qualified Leads
Goal Setting and Progress Tracking
1) Leads WaterfallThis chart helps you guide your progress by visualizing what you need to achieve on a day by day basis. As your month progresses, plot what you actually achieve each day to compare your results to your goal. http://blog.hubspot.com/blog/tabid/6307/bid/14222/The-One-Graph-Marketers-Should-Update-Daily-The-Leads-Waterfall.aspx
2) Traffic Waterfall The same concept as above can be used for traffic
3) Average Lead Close Rate It will help you monitor the quality of your leads at any given time. If it's high, you're attracting high-quality potential business. If that close rate drops, you might not be attracting the right people. Recommended on a monthly basis
4) Average Leads Per Business Day Month Over Month Growth
Lots of marketers track month over month growth, but fewer track lead per business day month over month growth. Well, not every month is the same length!For example, Achieving the same in February what you achieved in January, needs more efforts due to it being a shorter month.
Channel Effectiveness
This section is to help us ensure we're closely monitoring how well each specific channel is performing5) Month-to-Date (MTD) Goal Per Channel
6) Close Rate Per Channel
Every marketer should understand what channels work best for their business from a customer acquisition standpoint.Maybe SEO is your best volume-producing lead generation over social media.Regardless of lead volume, it's possible that social is driving more customers for business! Perhaps the close rate of leads generated via social media is significantly higher than leads generated via SEO so much so that SEO's volume isn't enough to make up the difference. That high close rate is also a very strong indicator of the quality of those leads coming from that channel. Hence should do more on that channel! It's your sweet spot.
7) Paid vs. Organic Lead Percentage
keep a close watch on how much of your leads are coming from one bucket over the other. You might also set a goal to decrease paid channels as a lead source over time. Measure what percentage of your leads come from each bucket to get a sense for how your organic efforts are working for you, and if you are scaling to reduce your dependency on advertising.
Content Effectiveness
8) Leads Generated Per OfferHow many customers are enrolling for the offer after coming to landing page, this should be tracked to know the effectiveness of content of each offer.
9) Landing Page New Contacts Rate
To differentiate your repeat form-fillers from your newcomers, new contacts rate is a great place to start! This metric is a wonderful tool to let you know the percentage of new people you're attracting to your business.
10) Call-to-Action Clickthrough Rate
By monitoring your call-to-action clickthrough rate, or the rate at which people visit a page and then click on the page's CTA, you'll be able to understand how valuable that offer is to incoming traffic.
11) Traffic-Driving Keywords
to evaluate if your content creation is impacting your business is by tracking how well relevant keywords related to your business are performing in search.
Marketing Qualified Leads(MQL)
http://blog.hubspot.com/blog/tabid/6307/bid/30889/How-to-Expose-the-Best-Leads-to-Your-Sales-Team.aspxAn MQL is a lead that is more likely to become a customer compared to other leads based on their activity before converting. As a marketing organization, if you only serve up the MQLs, then Sales spends less time searching for those MQLs in their typical process and more time selling to the golden nuggets you supply, thus closing more deals.
12) Total MQLs Per Month
How many of these MQLs are you generating month over month? This is a good metric to know if you're helping your leads get to the "marketing qualified" stage via nurturing and more sales-driven content.
13) MQLs Per Channel
It would also be great to know if a particular channel is a strong source of MQLs for your business.
14) Percent Leads That Are MQLs
Are more leads being nurtured into MQLs over time? By monitoring what percentage of your leads are MQLs over any given time, you'll be able to understand how well MQL generation is working compared to lead generation.
15) MQL Conversion Rate Per Offer
This metric is your tool to measure both MQL conversion and content effectiveness.
references
No comments:
Post a Comment