I really like this concept of being clear rather than being clever.
Some companies think they can manipulate the customers' mind easily, and actually companies are true in some extent. We customers are being manipulated by myriad ways such as discounts coupons, promotional offers, seasonal sales and etc etc. We all know that businesses are there to earn profit yet how profit is being earned is one of critical factors any firm should take care. Try to outsmart your customers might sounds like a great idea, but actually it is not in long run . CLV depends upon the honest branding and honest positioning. Any wrong or much intertwined advertising always makes a customer believe week about your product. My personal experience : you get so much perplexed with the kind of restrictions they put on coupons that sometimes you return with nothing saved in your piggy-bank. As soon as you put coupons with you , you start feeling connected to company and visualizing buying something while saving big; however, when cashier makes you aware with all the limitation printed in their tiniest existence, you may feel like "Do they really want us to grab the magnifying lens before coming to store?" Such frustrating moments renders bad image of the company where they feel cheated.
Hence, it is more beneficial if companies can communicate the information in a format which is EASY TO READ YET PRECISE.
Hence please don't think that you can be clever enough to outsmart consumer with a wrong or intertwined advertising, this cleverness will return as a big loss to companies only in long run.
Some companies think they can manipulate the customers' mind easily, and actually companies are true in some extent. We customers are being manipulated by myriad ways such as discounts coupons, promotional offers, seasonal sales and etc etc. We all know that businesses are there to earn profit yet how profit is being earned is one of critical factors any firm should take care. Try to outsmart your customers might sounds like a great idea, but actually it is not in long run . CLV depends upon the honest branding and honest positioning. Any wrong or much intertwined advertising always makes a customer believe week about your product. My personal experience : you get so much perplexed with the kind of restrictions they put on coupons that sometimes you return with nothing saved in your piggy-bank. As soon as you put coupons with you , you start feeling connected to company and visualizing buying something while saving big; however, when cashier makes you aware with all the limitation printed in their tiniest existence, you may feel like "Do they really want us to grab the magnifying lens before coming to store?" Such frustrating moments renders bad image of the company where they feel cheated.
Hence, it is more beneficial if companies can communicate the information in a format which is EASY TO READ YET PRECISE.
Hence please don't think that you can be clever enough to outsmart consumer with a wrong or intertwined advertising, this cleverness will return as a big loss to companies only in long run.
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